Case Study
Online Exposure and Traffic
Case Study
Online Exposure and Traffic
Balclutha Motors is a well-established dealership in South Otago, offering a range of trusted brands including Mitsubishi, Nissan, Suzuki, and Kia. Known for friendly service and quality vehicles, they’re a go-to for locals looking for new and used cars they can rely on.
Client Success Story: Balclutha Motors
Mitsubishi, Nissan, Suzuki & Kia Dealership
Challenge:
Although Balclutha Motors had a solid name locally and carried trusted brands like Mitsubishi, Nissan, Suzuki and Kia, they faced a familiar issue: not enough new leads coming through from digital channels. Traditional word-of-mouth and static listings were no longer enough to compete with city-based dealerships and online car marketplaces. They needed a way to get in front of ready-to-buy locals—without relying on price drops.
Solution:
LS Social partnered with Balclutha Motors to run highly targeted Meta ad campaigns aimed at generating leads through engaging vehicle promotions. The goal was to turn interest into action—driving traffic to listings, building familiarity with the dealership, and ultimately getting more customers on the yard.
Strategy & Execution:
Meta Advertising:
Created multiple ad campaigns featuring real photos and key selling points for selected used vehicles.
Tested different ad creatives and copy to drive the most cost-effective traffic.
Focused on keeping CPC low and CTR high, especially for vehicles with high-margin potential.
Results:
One campaign brought in 685 link clicks at just $0.09 per click, with over 23,000 impressions, and 9,428 unique reach.
Another generated 532 clicks at $0.12 CPC, reaching 14,667 impressions and converting at a 7.93% CTR—well above industry benchmarks.
The strongest performing campaign hit a 14.96% CTR with a cost per click of only $0.05—a standout result in the automotive space.
Across all campaigns, the average CTR was 6.64%, showing strong ad resonance with local buyers.
Impact:
The campaigns not only increased traffic to vehicle listings, but also brought more foot traffic to the yard. Several vehicles featured in the campaigns were sold within days of ads going live, and Balclutha Motors is now seeing repeat success with their digital marketing efforts.
Client Success Story: Balclutha Motors
Mitsubishi, Nissan, Suzuki & Kia Dealership
Challenge:
Although Balclutha Motors had a solid name locally and carried trusted brands like Mitsubishi, Nissan, Suzuki and Kia, they faced a familiar issue: not enough new leads coming through from digital channels. Traditional word-of-mouth and static listings were no longer enough to compete with city-based dealerships and online car marketplaces. They needed a way to get in front of ready-to-buy locals—without relying on price drops.
Solution:
LS Social partnered with Balclutha Motors to run highly targeted Meta ad campaigns aimed at generating leads through engaging vehicle promotions. The goal was to turn interest into action—driving traffic to listings, building familiarity with the dealership, and ultimately getting more customers on the yard.
Strategy & Execution:
Meta Advertising:
Created multiple ad campaigns featuring real photos and key selling points for selected used vehicles.
Tested different ad creatives and copy to drive the most cost-effective traffic.
Focused on keeping CPC low and CTR high, especially for vehicles with high-margin potential.
Results:
One campaign brought in 685 link clicks at just $0.09 per click, with over 23,000 impressions, and 9,428 unique reach.
Another generated 532 clicks at $0.12 CPC, reaching 14,667 impressions and converting at a 7.93% CTR—well above industry benchmarks.
The strongest performing campaign hit a 14.96% CTR with a cost per click of only $0.05—a standout result in the automotive space.
Across all campaigns, the average CTR was 6.64%, showing strong ad resonance with local buyers.
Impact:
The campaigns not only increased traffic to vehicle listings, but also brought more foot traffic to the yard. Several vehicles featured in the campaigns were sold within days of ads going live, and Balclutha Motors is now seeing repeat success with their digital marketing efforts.
Balclutha Motors is a well-established dealership in South Otago, offering a range of trusted brands including Mitsubishi, Nissan, Suzuki, and Kia. Known for friendly service and quality vehicles, they’re a go-to for locals looking for new and used cars they can rely on.
Client Success Story: Balclutha Motors
Mitsubishi, Nissan, Suzuki & Kia Dealership
Challenge:
Although Balclutha Motors had a solid name locally and carried trusted brands like Mitsubishi, Nissan, Suzuki and Kia, they faced a familiar issue: not enough new leads coming through from digital channels. Traditional word-of-mouth and static listings were no longer enough to compete with city-based dealerships and online car marketplaces. They needed a way to get in front of ready-to-buy locals—without relying on price drops.
Solution:
LS Social partnered with Balclutha Motors to run highly targeted Meta ad campaigns aimed at generating leads through engaging vehicle promotions. The goal was to turn interest into action—driving traffic to listings, building familiarity with the dealership, and ultimately getting more customers on the yard.
Strategy & Execution:
Meta Advertising:
Created multiple ad campaigns featuring real photos and key selling points for selected used vehicles.
Tested different ad creatives and copy to drive the most cost-effective traffic.
Focused on keeping CPC low and CTR high, especially for vehicles with high-margin potential.
Results:
One campaign brought in 685 link clicks at just $0.09 per click, with over 23,000 impressions, and 9,428 unique reach.
Another generated 532 clicks at $0.12 CPC, reaching 14,667 impressions and converting at a 7.93% CTR—well above industry benchmarks.
The strongest performing campaign hit a 14.96% CTR with a cost per click of only $0.05—a standout result in the automotive space.
Across all campaigns, the average CTR was 6.64%, showing strong ad resonance with local buyers.
Impact:
The campaigns not only increased traffic to vehicle listings, but also brought more foot traffic to the yard. Several vehicles featured in the campaigns were sold within days of ads going live, and Balclutha Motors is now seeing repeat success with their digital marketing efforts.