Client Background: Nelson Tiny is a Nelson-based manufacturer of custom-built tiny homes, known for its dedication to eco-friendly living and bespoke designs. Despite offering highly customizable tiny houses, the company faced challenges in driving online traffic and generating inquiries through its website.

Challenge: Although Nelson Tiny excelled in providing unique tiny home solutions, the company struggled to stand out online and attract potential buyers to its website. With a need to increase visibility and traffic to its site, Nelson Tiny turned to LS Social for a tailored solution.

Solution: LS Social collaborated closely with Nelson Tiny to implement a comprehensive digital marketing strategy focused on website traffic growth. Our approach included:

1. SEO Optimization:

   • Conducted keyword research specific to the tiny home industry and localized searches around Wanaka.

   • Optimized the website’s metadata, product descriptions, and blog posts to rank higher in search engine results.

2. Content Revamp:

   • Created engaging and informative blog posts about the benefits of tiny living, customization options, and sustainable housing trends.

   • Updated service pages to clearly explain Nelson Tiny's unique offerings and how they meet customers' specific needs.

3. Paid Advertising Campaigns:

   • Launched targeted Google Ads and Facebook campaigns focused on key demographics, promoting Nelson Tiny’s custom-built homes and highlighting free upgrade offers.

4. User Experience Enhancements:

   • Simplified the website’s navigation and layout to improve user engagement.

   • Added customer testimonials and case studies to build trust and credibility with prospective buyers.

Results: Within three months, Nelson Tiny experienced a 154% increase in website traffic, with more potential clients discovering and engaging with their content. Metrics such as average time spent on the website and the number of inquiries also saw significant improvements, leading to a marked increase in leads and custom tiny home orders.

Testimonial: "Working with LS Social has been a game-changer for Nelson Tiny. Our website is now a key driver of our business, and the increase in traffic has directly translated into more inquiries and sales. Their marketing strategies have not only boosted our online presence but also positioned us as a leader in the tiny home industry."

• Thomas Schatovitts, Founder of Nelson Tiny

This case study illustrates how LS Social partnered with Nelson Tiny to craft a highly effective marketing strategy that significantly boosted website traffic and business inquiries.