Client Background:
Structure for Men is a premium men’s clothing store offering a curated collection of timeless apparel and accessories from well-known brands. With a focus on personalized service and exceptional quality, the store has built a loyal customer base. However, despite its strong reputation for in-store experience, Structure for Men struggled to expand its online presence, effectively communicate product availability, and drive foot traffic to the store.

Challenge:
While Structure for Men excelled in offering exclusive, high-quality clothing, the store faced difficulties in promoting these collections online. The challenge was twofold: first, to effectively communicate the availability of in-store-only brands like RM Williams, and second, to attract new customers through improved digital outreach. Structure for Men needed to strike a balance between maintaining its premium image while engaging with potential customers through digital channels.

Solution:
LS Social partnered with Structure for Men to implement a targeted marketing strategy that aimed to boost brand awareness, communicate in-store exclusives, and drive foot traffic. Our approach included:

1. Digital Strategy Development:

   • Developed a clear communication plan for in-store exclusive products like RM Williams, ensuring customers knew about availability without violating brand marketing restrictions.

   • Created a digital content calendar that highlighted new arrivals, seasonal collections, and special promotions to keep customers engaged.

2. Social Media and Meta Advertising:

   • Launched targeted Meta advertising campaigns to promote exclusive in-store collections and drive awareness of the store’s unique offerings.

   • Enhanced social media presence through visually engaging posts that reflected the premium quality of Structure for Men’s products, focusing on styling tips and brand spotlights.

3. Website Enhancements:

   • Revamped website content to better reflect the store's brand values and premium product range.

   • Updated the navigation and user experience to make browsing more intuitive and highlight new arrivals and featured collections.

4. Local SEO and Online Reviews:

   • Optimized local SEO to capture more foot traffic by improving search rankings for terms like "men's clothing store in Wanaka."

   • Encouraged satisfied customers to leave reviews, boosting online credibility and trust.

Results:
Within the first three months, Structure for Men saw a significant increase in store visits and inquiries about exclusive brands like RM Williams. Online engagement through social media channels also increased, with more followers interacting with posts and visiting the website. The targeted advertising campaigns generated higher foot traffic, leading to improved in-store sales.

Testimonial:
"LS Social helped us effectively communicate our in-store exclusives and elevate our online presence without compromising our brand’s premium image. Thanks to their marketing efforts, we’ve seen more new customers and a noticeable increase in foot traffic."

— Sandy Limmer, Owner of Structure for Men

This case study demonstrates how Structure for Men, with the help of LS Social, successfully navigated the challenges of promoting in-store exclusives and increasing brand awareness, leading to stronger foot traffic and engagement.